Elias RothFounder · NorthlaneinWe killed the quarterly roadmap. Delivery got faster.
Not because planning is bad. Because a 90-day plan gave everyone permission to defer the decision that mattered this week.
…see moreFully managed founder contentOnboard in 15 min
Your expertise is a bestselling book no one has read.
You're not too busy to build a reputation.
You're too busy to build one badly.
DIY AI flattens your judgement; ghostwriters make you a full-time editor. We run your LinkedIn presence end to end — strategy, writing, custom design, human verification, and publishing. You just approve.
- Goal-led strategy
- Human editorial review
- Nothing publishes without you
Automatic fit result · No sales call · No payment to apply · Founding rate locked for 12 months.
Elias RothFounder · NorthlaneinEight years of pricing experiments, and one rule we never break.
Never discount to win a deal you haven't earned on value. It teaches the buyer exactly what you think you're worth.
…see more
What actually blocks your pricing changes?
- Sales pushback
- No clean data
- Fear of churn
Decision velocity
The five questions we ask before we build anything.
northlane.ioOne week of founder content — ready to approve.Representative LinkedIn content
- Your part
About 30 minutes a month to review and approve.
- Our part
Everything between an idea and a published post.
- One platform
LinkedIn, done properly. Nothing spread thin.
What it's for
Visibility is only useful when it changes what happens next.
Tell us what matters next and the strategy is built around it — the audience, the claims, and what we're trying to change in the reader's mind.
Client acquisition
Category authority
Hiring & partnerships
Investor confidence
These are intended strategic effects, not guarantees. What happens depends on your market, your offer, and your audience.
Why LinkedIn only
One platform.
Every week.
Compounding authority.
Splitting a founder's thinking across four social channels produces thin coverage everywhere and reputation nowhere. We put 100% of our strategic, editorial, and design craft into the only feed where B2B buyers, operators, and partners evaluate your company.
LinkedIn100% of craft
in one feed
in one feed
Point-of-view textSharp arguments written for how B2B feeds are read.
Custom carouselsMulti-slide narratives designed in your brand kit.
Art-directed visualsEditorial illustrations, diagrams, and photography.
Decision pollsHigh-signal market questions that surface buyer intent.
Four native formats.
One compounding feed.
Repetition compounds
A point of view has to reach the same people repeatedly before it becomes the thing you're known for.
Native, not repurposed
Text posts, carousels, image posts, and polls written for how LinkedIn is actually read — never cross-posted.
One platform, one standard
We'd rather be excellent in one place than adequate in four. Every hour goes into the same feed.
Other channels aren't part of this release. If we add one, it will be because we can run it to the same standard.
Step 01 · The 15-minute onboarding
We decode your public record before you brief us.
Drop your LinkedIn URL or company website. Before you answer a single onboarding question, our system reads your public footprint and drafts your positioning, buyer objections, content pillars, voice profile, and guardrails — so you edit a finished brief instead of staring at a blank form.
Start with one of these
Your LinkedIn company pagelinkedin.com/company/…
or
Your company websiteyourcompany.com
Optional, if you have themFounder bio, pitch deck, brand guide, or notes
- About 15 minutesto review and adjust
- No blank pageeverything arrives filled in
We build the starting point. You can correct, sharpen, or redirect it.Confirm it. It becomes the brief for your first Strategy Board.
Decoded Brand DNA
Your Brand DNA is ready.
We've analyzed your inputs and created a complete strategic foundation.
- Identity found
- Positioning drafted
- Audience mapped
- 4 content pillars proposed
- Voice profiled
- Guardrails set
Palette & font vibe
AaEditorial SerifSharp & authoritative
Pillars & voice
Decision VelocityPricing DisciplineOperating StandardsSage + Ruler Voice
Visual directionMatched per post
Photography
Infographic
Illustration
TypographicReady for your reviewIdentity, visual identity, strategy, and voice — filled in and editable.
Step 02 · The 4-week strategy board
Approve the next four weeks before a word is written.
Your completed Brand DNA becomes the brief for your first Strategy Board. The full four-week plan arrives before writing begins: themes, formats, and ideas in the order they will land.
- Week 1Trust & authority
- Week 2Challenge & perspective
- Week 3Connection & humanity
- Week 4Conversion & action
Day 1TextThe Teacher
Everyone in the room knew the answer in week one. It shipped in week six.
Pillar · Decision velocity
Day 2CarouselThe Guide
The discount you approve once becomes the price you defend forever.
Pillar · Pricing discipline
Day 3PollThe Engager
Most teams outgrow their process before they notice.
Pillar · Operating standards
1-click presetRight topic, wrong angle
Lead with the hiring moment instead.
Day 4ImageThe Guide
Four signs your reporting was built for a company ten times your size.
Pillar · The mid-market gap
Day 5TextThe Storyteller
I spent eleven years explaining decisions after the fact. That's why Northlane exists.
Pillar · Decision velocity
1-click presetMake it sharper
Steer an entire month of content in 10 minutes —
with one-click direction presets instead of long revision threads.
Eight one-click swap presets · Comment only if it helps
Step 03 · AI speed + human editorial direction
Built from your DNA.
Directed like advertising.
Verified by humans.
Generic AI tools guess from a prompt. Our engine drafts from your locked Brand DNA and approved Strategy Board — then human editors and visual designers verify every hook, argument, slide layout, and guardrail before you ever see a draft.
- From your Brand DNA
- Your context is applied to every post, every week.
- Human-verified
- Every post is checked for voice, claims, and guardrails.
- Custom-designed
- Every carousel is made for your brand — never pulled from a template.
Advertising-grade storytelling disciplineBuilt on 10+ years in advertising and brand storytelling — turning complex business arguments into clear, high-signal narratives.
Elias RothFounder · Northlane
01/07
Step 04 · Voice, designed
Your voice isn't copied. It's designed with you.
Influencify builds your voice profile from your positioning, audience, category, and goals. If you already have a clear public voice, the engine sharpens it. If you don't, it designs one around the reputation you want to build.
Elias's public voiceElias Roth · Founder, Northlane
- PositioningThoughtful founder
- AudienceB2B leaders
- CategorySaaS / Growth
- GoalsDrive trust & sales
Voice character
Sage clarity. Ruler discipline. Guide warmth.
Generic AI / Ghostwriter
“Today's fast-paced SaaS landscape requires a well-defined pricing strategy to unlock sustainable growth…”
Elias's Designed Voice
“The discount you approve once to save a quarter becomes the price floor your sales team has to defend for two years.”
Plans
Three plans. One platform. One standard.
Choose three, five, or seven original LinkedIn posts a week.
Presence
Build your rhythm of influence.
Founding cohort rate · billed monthly
- Posts a week
- 3 original posts (12/mo)
- Formats
- Text + Carousel + Image
- Flexibility
- Up to 3 strategy swaps/mo & 3 Brand DNA refreshes/yr
Included
- Brand DNA + monthly strategy
- Original writing + custom design
- Human verification + revisions
- LinkedIn scheduling + publishing from Influencify
Influence
FeaturedTurn visibility into authority.
Founding cohort rate · billed monthly
- Posts a week
- 5 original posts (20/mo)
- Formats
- Text + Carousel + Image + Poll
- Flexibility
- Up to 5 strategy swaps/mo & 5 Brand DNA refreshes/yr
- Priority
- Turnaround + format access
Included
- Brand DNA + monthly strategy
- Original writing + custom design
- Human verification + revisions
- LinkedIn scheduling + publishing from Influencify
Leader
Lead the conversation in your category.
Founding cohort rate · billed monthly
- Posts a week
- 7 original posts (28/mo)
- Formats
- Text + Carousel + Image + Poll + Newsletter
- Flexibility
- Up to 7 strategy swaps/mo & 8 Brand DNA refreshes/yr
- Access
- First access to new supported capabilities
Included
- Brand DNA + monthly strategy
- Original writing + custom design
- Human verification + revisions
- LinkedIn scheduling + publishing from Influencify
Leader onboarding is capacity-limited.
Apply for LeaderSimple terms
No long contract.
- Billing
- USD, billed monthly or quarterly in advance from checkout
- Founding rate
- Protected for your first 12 billing months — and transfers if you upgrade from Presence to Influence or Leader
- Cancellation
- Cancel any time; service continues through the paid period
- Changes and pause
- Plan changes next cycle; one 30-day pause per year
Before you apply
Know exactly what you're buying.
Clear scope makes the service easier to trust — and easier to operate.
Read the Service Commitment
Why use a managed service when AI tools are nearly free?
Self-serve AI tools still make you the strategist, prompt engineer, editor, carousel designer, and publishing manager. Founders don’t quit LinkedIn because typing is slow — they quit because deciding what to say, sharpening the argument, designing slides, and staying consistent every week is a second job. Influencify.social carries the entire production load and adds human editorial and design review so nothing generic reaches your feed.
How do I know the writing will actually sound like me and reflect my judgement?
We never publish from a generic prompt. Every cycle is anchored in your confirmed Brand DNA — your positioning, voice profile, and non-negotiable guardrails — and your approved four-week Strategy Board. Human editors check every draft for claim discipline and tone before it enters your review queue, and nothing ever schedules or publishes without your explicit sign-off.
How much of my time does this actually take each month?
Onboarding takes about 15 minutes because we pre-populate your Brand DNA from your public footprint before you start. After that, most founders spend about 30 minutes a month total: roughly 10 minutes reviewing the four-week Strategy Board, and a few minutes each week approving finished posts. There are no onboarding calls, weekly check-ins, or Slack threads to manage.
What does “original posts per week” mean?
The weekly count is the number of new LinkedIn posts created for you — not reposts or comments. A carousel counts as one post, not one post per slide.
How do approval, revisions, and publishing work?
Review finished work in Influencify. Approve it or request changes to tone, copy, format, carousel slides, or visual concept. Approved work is scheduled and published to your connected LinkedIn profile. Nothing publishes without your approval. Work that needs more time moves to a later slot without adding weekly volume or delaying the next strategy.
What is the Strategy Board review window?
Your four-week strategy arrives ready to review, built from your confirmed Brand DNA. You have two U.S. Eastern business days to Love what fits or choose a different direction; comments are optional. Untouched ideas may proceed after review closes. Finished posts still need your separate approval before scheduling or publishing.
Who owns my Brand DNA and approved content?
Your Brand DNA remains yours and is not shared with other clients. Approved content is yours to publish, edit, repurpose, or delete without attribution. Necessary service processors handle data under the Privacy Policy.
What’s not included?
Influencify.social is a LinkedIn content strategy, production, and publishing service. It does not include paid advertising, PR, engagement schemes, or live workspace analytics.
Applications open
Make your thinking visible to the people who matter next.
Influencify.social turns what you know into a weekly LinkedIn system built around your voice.
Apply to Influencify~2 min fit check · No sales call · No payment to apply
What happens next
- 01Answer 3 quick fit questions
- 02Get an instant fit decision
- 03Choose your plan & decode your Brand DNA